Two Technology Trends to Help Power Growth

Not long ago, a small business may have found it difficult to compete with its larger competitors, especially those with the financial resources to develop or purchase advanced technology. In recent years, however, innovative and relatively inexpensive apps for laptops and mobile devices have leveled the playing field by helping small companies increase productivity with smaller up-front costs.

Harness Cloud Capabilities

“The cloud” is a popular catch phrase that refers to on-demand computing resources delivered over the Internet. Instead of buying, installing, and maintaining hardware, software, and servers, companies may be able to pay for cloud-based business tools by subscription or on a pay-per-use basis. Of course, this requires a speedy and reliable Internet connection, which is less likely to be a problem today than in the past.

Why are more small businesses moving many of their computing functions to the cloud?

Adopt a Mobile Mindset

Small-business owners and their employees aren’t the only ones spending more time on mobile devices. Growing smartphone use overall means it’s now possible to reach customers wherever they might be at the time.

For this reason, marketing and advertising efforts that target mobile devices are quickly becoming the norm. And keep in mind that if your company website isn’t optimized for mobile, potential customers may keep searching until they find a competing site that they can view and navigate more conveniently.

Of course, it’s always important to weigh the potential benefits and risks, and to consider contractual obligations carefully before committing to any major technology investment.

 
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